Market Research


Telephonic Interview

Our team of researcher has the expertise to conduct telephonic interview globally. We render business to customer as well as business to business surveys, detailed interviews. Our researchers have the expertise on the lines of Pharmaceuticals, Chemical & Materials, Agriculture, FMCG and related domains.

Group Survey

These kinds of survey are the trending ways to gather much information at a given point of time from industry experts. We have right set of in-house experts to efficiently conduct such survey and bringing out validated information. Mostly used by big companies, group survey are useful tools for getting information on product ideation, buying preferences, purchase decision of group of population.

In depth Interview

These are face to face interviews either focused or nondirective. Focus interviews rely upon questions which are selected before the interview, on the other hand nondirective interviews encourage the individual to address specific topics with minimum questions.

Competitive Landscaping

In this competitive scenario, we help in identifying who is the competitor of our client, we analyse weak spot as well as strong hold of the competitor. Projecting competitive landscape help our clients to take strategic decisions at the right time.

Market Analysis

With immense experience, SciSigma has assisted its clients in their ever-growing business plans, market strategies. Market analysis is a qualitative and quantitative assessment of market. It gives an image of the market in terms of volume and value pertaining to its industry.

Assessing the market is an important task to be performed to check the changes in as they often are a source of new opportunities and threats.

SWOT Analysis

It's a unique technique to know and understand one’s own Strength and weakness and to look out for right opportunity and possible threat to business functions. Our in-house researchers have extensive experience in conducting SWOT analysis across various market segments. We minimize or threat to a business unit to help our business collaborations to make their competitive journey smooth and to implement right strategies for optimum business growth.

Competitive Advantage Analysis

There are many ways business can achieve competitive advantages. Companies that can achieve competitive advantage in the market are able to offer products at less cost or higher product differentiation and can compete with its rival companies. However, how can an organization achieve sustainable competitive advantage in the market?

Our domain experts do the optimum utilisation of information gathered from various sources deployed to dig out fact and figures. Our information gives our client actionable insight to make decisions on how to do R&D of right opportunity and gaining competitive advantage.

Brand Positioning

We assist our clients to ideate, create and hold a unique place and optimum value for their brand in the market. Our researcher constructs a position strategy for organizations with our in-depth expertise in primary and secondary research to understand the key points for brand positioning.

Brand Positioning can be further elaborated as an activity involving identifying and determining points of similarity and difference to ascertain the right brand image as well as brand identity. Brand Positioning has an impact on consumer’s view and opinions.

Win/Loss Analysis

Our experts help in diving deep and coming with accurate insights for understanding why specific opportunity won and why another opportunity was lost with a business.